Star Wars 8 What The Poster Reveals No Spoilers

Star Wars Episode 8 opens today, Thursday Dec 14th 2017.

Team DemingFactor are heading along to an opening night screening later today. We really love the new poster so thought this is a good opportunity to unpack the design.


The poster is firstly striking for its constraint and minimalist styling. Star Wars posters often have stacks of characters, ships and weapons all packed into the scene so it’s lovely to see such a clean design.

A few subtle hat tips have been made to the original 1977 design.
Rey holds her lightsaber aloft directly reminiscent of the original Star Wars poster from 1977.

Gone is the sexy leg shot and awkward robes, the female is now the hero while wearing clothing better suited to fighting oppressive space overlords.

Further the white space around the poster and the rounded corners (reminiscent of other classic posters from the 1970’s) tells us that this story is about staying true to Star Wars roots. Lending weight to the theory that this will be the movie where the dark side wins out (aka Ep. 2 - Empire Strikes Back)


Rey’s lightsaber also does a lovely job of drawing the eye and visually dividing the page. Looking closely, her lightsaber transitions from blue (used by Jedi and Sith alike) to red (used only by the dark side)… Is Rey destined for the Dark Side this time around?

Finally the red background that washes over Luke Skywalker and Kylo Ren implies blood, battles and passion. Interpretation: This movie will be an emotional rollercoaster and maybe Luke will lose himself to anger.

Finally with Rey standing holding a lightsaber with legs strongly apart, basically standing on the title text below, confirms visually that the poster wants us to know that Rey is the Last Jedi.

For those playing along at home this poster is an immediate tease, either as the poster implies - Rey is the Last Jedi, in which case Luke is destined to die. Otherwise Rey is destined for the Dark Side leaving Luke as the Last Jedi.

The only way to know is to head along to the movie to find out what happens. Which we’ll be doing as a team later tonight.

May the force be with you.
Team DemingFactor